Pay Per Click

Double Click Ad Planner

2010-02-26T02:01:00.000-08:00

You are in fact familiar with this Ad Planner by another name off-course, Google Ad Planner. Google always try to serve its customers the product which he never thought of or he might not need, but Google makes him use it until he gets addicted to that product and here starts Google's income. Google is actually not selfish, it discovers ideas and utilizes them to improve your business and obviously for the efforts it needs some recognition and that is the cust sat and Google's multiplying profits.
I am talking about the new media planning tool introduced by Google. It is named as Double Click Ad Planner. The tool gives the insights of the placements best for your business by site and by audience. It is a free tool you have to log in with your Google accounts logins and start using it:-

· Enter your current media plan(Your business/product type and a little description about it).

· If you are ready with the placements you want to put your ads in, then 'Search by Site' page is for you. Just type in the placement url and the tool provides all the statistics and graphs for you to get an exact insights of that url.

· Google have introduced a Unique Visitors (estimated cookies) and a Unique Visitor (user) by which you can have a clear picture of the unduplicated visitors to a particular site over a specific month. Google has created this cookie which you can even compare with the data saved on the server logs.

· If you are not sure about the placements then go on the ‘Search by Audience’ tab and you will get the list of placements with all the required metrics.

· You can filter the data by Geography, Language, Demographics, Online Activity, Load Audience, Ranking Method, Ad Items, Category, Ad Specs, & Domain Suffex.

· You can have a graphical view of all the available data or export it to excel to choose the placements of your choice.

Let us see how big hit is this media planning tool introduced by Google. Meet you with some new SEM news. Until then keep Planning.

Diagnose your keyword's Quality Score

2010-01-27T23:40:00.000-08:00

Keyword Analysis page: diagnose your keyword's Quality Score

Many advertisers have asked Google to provide more information about the Quality Score for their keywords. So Google have answered them by launching a feature that does just that: the "Keyword Analysis page".

The new Keyword Analysis page gives you a detailed breakdown of your keyword's Quality Score and how it might impact your ad's visibility. Specifically, you'll learn how keyword quality and landing page quality are performing and receive recommendations for improvement.

For example, let's say a keyword has a poor Quality Score because your landing page doesn't relate to your keyword. On the Keyword Analysis page, we'll alert you that your landing page quality is low and provide tips on how to improve it. You'll also see your Quality Score rating, your minimum bid, and whether your keyword is showing ads.

To launch Keyword Analysis page, click the magnifying glass icon beside any keyword in your account; then click one of the 'Details and recommendations' links.

And here's an example of the Details and recommendations page:

I’ll appreciate your feedback on the Keyword Analysis page. If you'd like to share how the tool is working for you, just write it in the comments box below.

QUALITY SCORE

2009-11-03T23:12:00.000-08:00

Hi All,

In my previous blog I introduced Adwords and how pay per click goes. After the basics now lets move on to some technical aspects of PPC. Any ad that is displayed on any search engine is only to make profits, no other intention. RIGHT! profits will come in if your products are sold, your products would be sold if they are good and more importantly if they are presented in a decent manner.In such a way that the reader of the text immediately gets an idea what he/she is reading about.
Google gives you four lines with some character limits to explain your products and attract customers, it is upon you how you utilize these lines and make most out of it. You will write the offers you have on the website or the price of the product, be careful this should match the landing page because Google will keep an eye on your ad text and the product available on the landing page. This is called the Relevancy of the keyword with your ad displayed and the product you have on the landing page.
This relevancy will earn more clicks to the ad, increasing your keywords CTR. Did you come to know that I have explained you the two most important points out of the four to achieve good Quality score. The other two are the historical performance of the keyword and there are other miscellaneous factors which Google never discloses.

You always have to keep on refining your account in order to maintain its quality score. Remember you achieve the quality score only on the keyword level hence you have to keep on refining your keyword list. Once you get a good quality score now this would help you get higher positions on the Google's page and that too in much lower CPCs than your competitors, don't forget these savings can add in your profits.

I have a story about quality score which I would share with you the next time.

Simply Understand Pay Per Click

2009-10-15T00:11:00.000-07:00

Hi All,

Since the time hotmail became popular amongst the young generation the internet era began to trek. The teens became internet savvy now those teens are men and the next generation is more advanced and depends mainly on the internet for almost everything.

These days online shopping is becoming common. People search for their requirement and find via search engines like Google, MSN, Yahoo, etc. This medium is more effective than other advertising mediums such as hoardings, news papers, televisions, etc. in terms of reaching to potential buyers and even budget.

At the end of this blog you will be familiar with most of the trade jargons and when you will explain it your friends they will be impressed.

In other mediums you do not have a choice to show only to your target customers or not even your budget is in your control. Thanks to online advertising that breaks all these barricades.
The method for advertising on the internet is known as Search Engine Marketing or Pay Per Click.

Any person on this earth selling no matter what having a little internet knowledge could easily get started to this method. You are already a businessman so you know your market, your competitors & your USPs better than anyone else. Open an account with adwords dot google dot com, find some terms that relates to your business or products, make a list of all these terms these terms are called as Keywords. Then categorise them in different groups accordingly e.g. you have a stationary shop and your products are books, pens, etc. the keywords would be (books, long books, full scape books, note books & pens, fountain pens, 0.5 pens, sketch pens, etc) now all the keywords containing similar terms such as books/pens will be categorise in different groups, these groups are called as Ad groups. There could be several adgroups in a Campaign. Search engines give you a limited space to display the ad, you should be able to write a convincing and targeted ad, because customers will have their first impression about the product or service by reading these lines.

Now fix a budget for the ad account. Assign the max bid amount to each keyword this is the amount you are ready to pay when ever someone clicks on your ad. Yes! this is the most attractive feature of PPC, you do not pay for the impression your ad gets on the pages of a search engine, you only pay for the clicks your ad receives.

Once the ad goes live see the difference, however "good result needs effort" the account shouldn't be left on itself once made it should be frequently checked and analysed.

Here are some analysis that would help you in improving the performance of your ad campaign:-

Best Performing Campaigns
Best Performing Adgroups
Best Performing Keywords
CTR (click thru rate) Analysis
The account trends and the your competitors behaviour.

There are many more things such as seasonality effect, previous month's tactics and present strategies.

I will keep on sharing useful information about The businesses, about The marketing, about The Internet, about PPC yaar(buddy).